Focus PocusWritten on February 25, 2014 by Brett Nordquist
I recently attended an industry event with speakers representing a number of the largest technology companies in the world. An executive from Lenovo kicked off the event with a presentation that explained how their future was dependent on how well they could sell smartphones. I don’t doubt his sincerity because a few weeks later Google off-loaded their Motorola handset business to Lenovo for a few billion and pocket change.
Not long after this event Lenovo purchased IBM’s server business to take on Dell and HP which have expressed varying degrees of interest selling PCs over the past few years.
Depending on the week, HP is either “all in” on smartphones or leaving them behind to focus on something new and exciting. It’s getting nearly impossible to say who is selling what anymore. Many of the traditional PC companies appear to be selling everything except PCs!
Which brings me to the point of this post: Focus is difficult.
I was impressed reading about why In-N-Out Burger won’t expand to the East Coast because they don’t believe in storing food in freezers or using microwaves to warm food. Their strict policy dictates they will only serve fresh food and maintain a relatively simple menu. That means slower expansion, increased exclusivity and higher quality control because In-N-Out will only build new restaurants close to their distribution facilities. Maintaining this level of focus is deliberate. It doesn't just happen by accident.
At Puget Systems, we don’t have billions of investment dollars to jump into seemingly hot markets or expand our presence through expensive ad campaigns. There’s no doubt that there’s money to be made selling tablets and smartphones. But just because we can sell something doesn’t mean we should. We carefully consider a number of factors when deciding what products to offer our customers. We’d end up with a catalog full of accessories and gadgets if we added every product customers have asked us to sell.
In the end, we know our strengths. We know where our expertise lies and where it doesn’t.
We know what it takes to build a reliable desktop PC, workstation or server. We know this because it’s all we’ve been doing for over a dozen years at Puget Systems. We never veered off into tablets, phones or printers, as fun or profitable as they might be.
So we apologize if you don’t receive a monthly catalog from Puget Systems full of new pocket cameras, networked printers or gaming consoles. Just know we are focused building the best PCs we can. We focus on excellence.