Jon Bach: 25 Years of Being Built Different
For Episode 1, hosts Nicki Sun and Houston Bennett turn the mic on their own boss. Jon Bach founded Puget Systems in December 2000 to help pay for college.
Twenty-five years later, he sits on Intel’s Board of Advisors, and the company he built out of a house near SeaTac now powers VFX pipelines, scientific research, and some of the most demanding workflows in the industry.
Jon talks about hand-building systems nobody else would sell, the four values that quietly run the company (mission, relationships, transparency, quality), why Puget Labs publishes benchmark data for free, and his take on where AI hardware is actually headed.
About Built Different
Built Different by Puget Systems goes inside the studios, labs, and workspaces of people who are redefining what’s possible in their industries. Every guest has pushed past what’s expected in their field. This is a show about that pursuit, and the role the right tools play in making it possible.
We make the machine. You make the magic.
About Puget Systems
We believe that computers should be a pleasure to purchase and own. They should get your work done and not be a hindrance.
Puget Systems blends the roles of system integrator, consultant, and workflow expert to provide our customers with tailor-made workstations and servers built to handle demanding workloads. Our process starts with a focus on client needs, rather than what we have on the shelf. In fact, there are no pre-built systems on the shelf! Instead, we are a trusted partner who will listen to each unique situation and customize solutions to customer pain points. Those include desktop, rackmount, and mobile workstations, servers, and storage systems with a wide range of available hardware components.
We operate across a wide range of industries, with particular specialties in Media & Entertainment, AI & Machine Learning, and Engineering. No matter what your workflow is, though, we can help! Our Puget Labs team researches and tests application performance, while our experienced consultants draw on those results, additional information from our partners, and their own knowledge base to advise each client on the hardware that will best meet their needs. From there, our production team hand-crafts every system to rigorous standards and tests for stability before our shipping department carefully packages them for delivery. Our support staff is then available to help with any hardware difficulties for the life of the computer, including any repairs that may be necessary.
Where to Watch
Built Different is available on YouTube, Spotify, and Apple Podcasts. You can also follow us on social media.


