One Customer At A Time

Last summer I took my car to the local self-service car wash and was surprised when a man approached me as I toweled off my car. Dressed in cowboy boots and accompanying hat, he introduced himself as the new owner of the car wash.

He explained that the previous owner had provided very little in regards to whom his customers were, so he decided to spend his days meeting them face to face.

After we chatted for a few minutes, he extended his arm to shake my hand and thanked me for visiting his business. This is not something I’m accustomed to. If the vacuums aren’t clogged and there’s plenty of foaming soap on the brushes, I’m generally satisfied.

Gaming Computers: Its All About Balance

We sell all sorts of computers here at Puget Systems, and one of the more popular requests is for a gaming computer. In fact, we have designed one of our main brands around gaming – the Puget Deluge is an excellent system to consider for a gaming rig. Some gamers come to us already knowing what specs they want, but others are seeking more detailed guidance on what processor, video card, and other components to go with. The exact advice we give depends on the situation: the sorts of games they are interested in, the screen resolution they plan to run, their budget, and other preferences. However, a lot of that advice can be distilled down into the following basic principles.

A New Age of Advertising

Over the last few days, I’ve been taking some time to update the documentation of the Puget Systems marketing and advertising strategy. I’m finding that what I am really doing is documenting the culture of the company, because the way we approach advertising is a good window on the way we run our business. We are sometimes asked “Why haven’t I seen advertisements of your company?” That is a great question. What the inquirer is really trying to determine is whether Puget Systems is a legitimate, successful business. Most of the most successful PC manufacturers canvas heavily with advertisements, from magazine ads to website banners. Isn’t Puget Systems successful as well? If Puget Systems is successful, where are our advertisements? In answering these questions, we have a great opportunity to talk about something that makes Puget Systems special.

Overclocking Done Right

One of the services we offer here at Puget Systems, aimed at high-end gamers and enthusiasts, is overclocking. It is a practice that has been around for quite some time which involves pushing the processor in a computer beyond its rated clock speed. This can provide an additional performance boost without the need to spend more money on a faster processor, though there are some trade-offs involved: additional heat and stress above and beyond what the CPU may have been designed to handle.

Gaming Performance with Dual Monitors

Many of the computers we sell here at Puget Systems will be used for playing games, and we also get a lot of folks wanting to run two (or more) monitors. Sometimes those goals intersect, and in those situations I have had people ask if they needed to get a second video card so that using additional monitors will not impact their performance for gaming. I myself use two monitors here at work, which has been a great improvement in usability, but I don’t play games in the office. Because of that I’ve had to fall back on anecdotal evidence when this topic comes up, and make educated guesses depending on individual scenarios. Rather than continue in that approach, though, I wanted to get hard numbers to support my advice.

Clarifying ‘Made in the USA’

It is not uncommon for our sales staff to field requests from people searching for a computer that is made in the USA. We suspect this uptick in interest originates from those looking to support American workers, especially in times of economic uncertainty. We also believe that many American shoppers are demanding a higher level of after-the-sale support that an US based company is often better positioned to deliver.

How We are Handling the Hard Drive Shortage

Widespread flooding in Thailand is affecting millions of people there, and has shut down many thousands of factories. In the computer industry, this is creating a severe hard drive shortage. Some manufacturers (such as Western Digital) are directly affected, with plants in Thailand that are shut down. In addition, many hard drive component suppliers are also impacted by the flooding, extending the reach of this shortage to all hard drive manufacturers.

Spanning Multiple Monitors

Early this year, I decided to purchase and setup a trio of monitors for a triple monitor display. The setup itself was going to be used in a span configuration with a resolution of 5760 x 1080 on an ATI 5870 Eyefinity Edition video card with the goal of being able to see more while gaming. I thought I’d share my experiences, and what I learned may help you with your own monitor configuration.

Announcing Puget Labs

Last December, we got together at Puget Systems and talked about our industry, how we see computers evolving, and how Puget Systems can continue to grow as a leader in our industry. We mapped out an exciting long term plan, with some ambitious goals for 2011. I am happy to announce today one piece of that plan — Puget Labs. What is that all about?

PCI-Express Performance and the NVIDIA Warning

Puget Systems has been in the business of building computers for 11 years now, and we know what we are doing when it comes to assembling top-notch custom computers. It is a bit insulting, then, when a parts manufacturer puts out a warning which appears – on the surface – to indicate something we do is resulting in anything other than the highest performance possible. Yet here I am, to let you know about just such a notice that nVidia’s latest driver software is giving when using their graphics cards in certain configurations.