We appreciate your feedback.

We focus on feedback because we are in a relationship with every single on of our customers. Like any good relationship, it requires both talking and listening. Can you think of a healthy relationship where one person does all the talking? Too many times companies invest huge amounts of resources on messaging — manipulating, adding nuance or changes — when it could come more naturally when you introduce listening into the organization.

Actual CPU Speeds – What You See Is Not Always What You Get

Clock speeds on modern Intel processors are not straight-forward, a fact that is attested to by the several articles we have published on that topic in recent years. This can lead to confusion over what CPU to pick when configuring a new computer, especially for higher-end workstations and servers with high core count processors. I am hoping this blog post will shed a little light on that subject, and help readers be better able to select the right CPU for their needs.

7 Things to Do with Your New Computer

I am sometimes asked by customers what they should make sure to do with a new computer before they start using it heavily for work or play. I put together a list of what I consider the basics that just about everyone would benefit from doing, and will share it here.

Worth the Wait

“Our coffee is roasted each Tuesday.”

It was Wednesday and I was out of my favorite coffee from Blue Bottle. Add in shipping and I’d have to wait for another week and a half. I considered another brand, but that didn’t last long.

I decided it was worth the wait for what I consider to be the best.

Most companies I do business with take the opposite approach of Blue Bottle: their business is built around speed. Need a Diet Coke? The McDonald’s drive-thru is fast. If I need a pizza delivered ASAP I’ll call Domino’s. Lenscrafters promises eyeglasses in about an hour. And I can’t recall the last time I took my car to the dealer to have the oil changed.

Speed sells. It’s that simple. Of course, there are some services where speed isn’t a virtue. For example, I am not interested in the fastest or least expensive lasik surgeon.

Elegance in Simplicity

Shortly after my wife and I moved into our first house, I decided to build out a home theater. I spent months researching receivers, speakers, and cables. A number of friends chimed in with suggestions. Once I felt confident with my configuration, I began acquiring each component, piece by piece.

With the help of an audio-savvy friend, I finally got my theater up and running. I even remember the first DVD I watched was the Eagles: When Hell Freezes Over because it was available in DTS. As those first few chords of Hotel California echoed through my home, I felt excited and relief that it was over.

Why Are Your Computers So Expensive?

“Why are your systems so expensive?”

I run into this question from time to time. It is understandable I suppose, since so many computer companies have worked to make their systems cheaper and cheaper to make them more appealing to a number of folks. As one company does this, then another company will attempt to do the same with a slightly lower price than the other in an effort to compete in that market.

Why to Choose a Xeon

Despite Intel directing the Xeon processor line toward specific types of computers – primarily servers and workstations – there has been some confusion over when they are the appropriate choice versus a more mainstream processor. I’ve had gamers ask about Xeons because they thought they were more powerful, and likewise I have had businesses ask about running servers on Core i7 processors. So when does a Xeon make sense, and what do they really bring to the table?