I recently moved my family from Washington State to the southern Utah. I made the nearly 1200 mile journey in a rented moving truck. When I stopped to fill up the truck with diesel fuel, I often had to speak with someone at the station to either unlock the pump or approve a debit card transaction over a certain dollar amount.
We recently ran a special on all our systems, offering a free upgrade to a three year warranty. To be honest, in the current economy, I did not expect it to be terribly successful — I thought that (at this time) price was the biggest factor, and that monetary discounts might yield better results. I was wrong! The free warranty upgrades were wildly popular, and we showed a 300% boost in sales during that time. Why do you think that is? I’d love to hear your thoughts in the comments section below!
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