Business

The Secret to Marketing with Social Media

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Social media has exploded in popularity over the last few years. MySpace, Facebook, Digg, Twitter, StumbleUpon — each have a huge user base, and there are hundreds of other sites just like them. With that many people collected together, anyone in advertising or marketing knows that social media is the bright new frontier for promoting their company and products. I’ve been approached by several marketing firms saying they hold the key to successful marketing in this space, but I’ve turned them all away. Why? Because I already know the secret!

Customer Service that Serves Customers

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My job title at Puget is ‘Director of Inventory’, which is a fancy way of saying that I’m responsible for keeping track of any parts that aren’t currently inside a computer. Among other duties, I have the delightful job of arranging Return Merchandise Authorizations (RMAs) with our suppliers – just as our customers come to us for warranty support, we can go to our suppliers or the manufacturer to get defective parts replaced. It’s rewarding to see a stream of broken parts go out the door and come back in a couple weeks as shiny, functional equipment, but trying to get warranty support can also be one of the greatest hassles known to man.

Puget Systems Blog!

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Everyone and their mother has a blog today, and we have been cautious about whether it is really a good addition to our company. I’m happy to report that we have enthusiastically decided it is! This blog will be a place where all Puget Systems staff can post their thoughts and stories, in a venue that we don’t really have otherwise. It will be more formal than our forum posts, but not so complex as hardware articles. We’ve often commented to ourselves that we have good information that the public needs to know! Sometimes writing a full hardware article requires a level of research, data gathering, and formatting that is too daunting to make it worth while for more of your everyday thoughts. This will give us that happy medium! There are quite a few people here enthusiastic about getting started, and I look forward to seeing this in action.