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Brett Nordquist (Customer Experience Engineer)

An Unhealthy Obsession

Written on May 26, 2017 by Brett Nordquist

UPS delivered a box to my door two weeks ago. Inside was something I told myself I didn't need because I already had a phone and tablet. 

My spouse and close friend talked about theirs at a level that borders on a unhealthy obsession. 

So I opened the box, slapped on a bright orange cover and flicked on the power to my new Kindle Paperwhite. I wasn't sure what to expect. But I can tell you I was expecting more. 

Where was the web browser? 

Where was the email client? 

No Facebook or Twitter? You must be kidding. 

Where was the clock when I was in reading mode? 

Eventually, I found the Experimental Browser. I tried it, and can promise you I'll never make that mistake again. You might think I'm ready to return my Kindle. 

The fact is, I LOVE IT. 

I love it because Amazon built a product for people who LOVE to read. You know the types. They read six books at the same time. They look forward to a vacation to get caught up on their reading. Their coffee tables are covered in old books, and they are proud when their fine at the library dips under triple digits. 

Amazon reached into the minds of these people, and the result is product that's exactly what they wanted yet nothing more.

Why does the web browser suck? Because you can browse just fine on your phone, or tablet or PC. No email, Twitter or Facebook? Those would distract from the reading experience! Same goes for the lack of clock in reading mode. When you get fully immersed in a great book, the last thing you want is a distraction. 

In a world where companies, especially in technology, are convinced that adding more features equals a better experience, I applaud Amazon for taking the opposite approach. 

What product are you obsessed with that does more by doing less? 

Tags: Amazon, Kindle, eReader
Austin Travis

What I like about Amazon and there line of Kindle and just about any amazon product is they understand the value of there products especially there kindle line. While the Nexus tablets are nice, and a iPad can be fun. For both the Kindle and kindle HD they have a unmatched value per dollar. Im sure increasing the coast of the Kindle line would hardly effected sells, but instead Amazon offers regular updates to the product and delivers it at the same more then reasonable price.

Posted on 2017-05-31 23:36:10
Wilson Chau

I love the Kindle but one thing I hated was having to have a night light because only chance I would get to read was at night in bed after the kids are asleep and the wife is done chatting up a storm because she needed some adult conversation from having to deal with the kids all day. The add-on attachment night lights were just dang annoying...having to position it correctly and making the weight of the kindle more and or uneven. Then they came out with the Paperwhite (I think Barnes And Noble came out with built in light first but it was uneven), and that was a game changer. I snagged one as soon as I could selling out my old Kindle to grab the PaperWhite. I'm sure they have likely improved it by then, but first gen Paperwhite is all I need. Side Note: I tried the Experiment Browser...for curiosity...yeah, don't think that will ever get beyond experimental. :p

Posted on 2017-05-31 23:36:29
Paul B

The ubiquitous internet is distracting us to the point of paralysis. It's taking over our lives. We need time to be alone with our imaginations. I consider my Kindle a wonderful product, It does one thing and it does it well. I read every night before going to sleep.

Posted on 2017-06-17 21:35:49