NAB Show 2024 Recap

Participating in press interviews, presentations, and sponsorships allowed us to share our perspectives and contribute to thought leadership in the industry. We sincerely thank everyone who contributed to the success of NAB Show 2024, from our valued customers and partners to the organizers and attendees who made each interaction memorable.

Will Artificial Intelligence End up Replacing Creatives?

At events like Adobe MAX, NAB, or SIGGRAPH, Artificial Intelligence and Machine Learning is always a hot topic. Creatives love what it is already doing to speed up or enhance their work, but there is almost always an underlying fear that one day, AI will replace them. Is that a valid worry, or is AI just a fad that will pass?

Spending More

“What do I get if I spend more?”

This question comes up quite frequently when I’m speaking with customers, especially if they are considering upgrading from an older computer. I believe most people are referring to “more” performance, but that’s not always the case.

Stop Directly Comparing CPU Specs

Every time a new generation of CPUs is announced, I see a number of people writing about how they think it will be faster (or slower) than current technology because of the advertised specifications. CPU specs alone don’t tell the whole story, though, and comparing core count and clock speed across different brands or generations of processors is extremely misleading. Stop doing it!

Intel & AMD: The 2017 CPU Wars

AMD is releasing a whole spectrum of new CPUs this year, from the consumer oriented Ryzen to the server-class Epyc. In response, Intel has accelerated their normal processor release cadence and is putting out new products across the board as well. We are here to explain a bit about what is going on, what to look forward to, and whether it is worth waiting for.

Asus 4K PQ321Q Monitor

Sales Consultant Jeff Stubbers recently took home an Asus 4K monitor for personal use, and he liked it so much that he wrote a blog post about it.

Taking Sides

Several times a year my father would score Utah Jazz tickets, and being the oldest son, meant I was the one to accompany him to Salt Lake City to watch the games at the old Salt Palace arena. I sat next to my father for the hour-long drive from our home in northern Utah and knew we were getting close when I could see the arena that looked like a large wedding cake.

For the next two hours I’d cheer on the Jazz against their rivals such as the Portland Trailblazers or the Seattle Sonics. The Jazz were my team and my loyalty knew no bounds. I wore Jazz jerseys, collected player cards, and could tell you how many assists John Stockton needed to overtake Magic Johnson as the all-time assists leader.